Pending client approval

    Calgary Mind Wellness

    Calgary, AB · Psychotherapy · Five-campaign Google Ads architecture

    Team size
    To be confirmed
    Duration
    To be confirmed

    Situation

    The clinic needed a campaign structure that separated distinct service and search intent instead of forcing unlike demand through one undifferentiated budget and reporting view.

    What we did

    • Designed a five-campaign architecture around the clinic's priority service lines and search intent.
    • Separated budgets, negative keywords, landing destinations, and conversion reporting so performance could be evaluated by campaign.
    • Aligned campaign routing with intake capacity so the clinic could judge lead quality and booked-client outcomes rather than click volume alone.

    Metrics

    MetricBeforeAfterNotes
    Qualified inquiries per monthTo be confirmedTo be confirmedTo be confirmed
    Cost per qualified inquiryTo be confirmedTo be confirmedTo be confirmed
    Booked clients attributed to adsTo be confirmedTo be confirmedTo be confirmed

    Values marked “To be confirmed” remain unpublished until verified by the clinic owner.

    Services used

    Google Ads managementCampaign architectureConversion tracking

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