Social media · Instagram · Facebook · GBP

    Social media management for therapists and allied health clinics

    Instagram and Facebook management plus Google Business Profile management in one monthly plan. We write, design, schedule, and publish so your clinicians are not managing captions between sessions.

    Our most common scope for clinics that want search and social handled together.

    Book a fit call
    Allied Edge consultants planning Instagram, Facebook, and Google Business Profile posts for a therapy and allied health practice

    Onboarding

    $750

    Charged once, ever

    Monthly

    $2,350

    All prices in CAD. HST applied at checkout where applicable.

    Term

    3-month minimum

    Then month to month

    What this engagement covers

    Search and Social is social media management built for private practice, not a consumer brand calendar. It includes Instagram and Facebook posts written, designed, scheduled, and published each week, plus the full local search layer: Google Business Profile management, citations, technical SEO, on-page work, one long-form article a month, and review support.

    Clinic owners searching for Instagram management for therapists, Facebook page management for clinics, or Google Business Profile management for therapy, physio, chiro, or massage practices usually need the same thing: consistent visibility without clinician homework. This plan is that stack.

    Copy stays inside CRPO and OCSWSSW advertising standards when those colleges apply, with the same care for physiotherapy, psychology, chiropractic, massage, and other allied health regulators. You approve direction. We publish.

    Instagram management for therapy and allied health practices

    Instagram management for therapists — and for physiotherapists, psychologists, chiropractors, and massage therapists — means two to three posts each week that look like a clinic, not a lifestyle brand. We write captions, design graphics, schedule publishing, and keep protected titles, claims, and testimonials inside the advertising rules that apply to your college.

    You are not asked to batch content between sessions. Your team can review before anything goes live. Hashtags, highlights, and profile bio updates are handled as part of the month, not as a separate project.

    Facebook management for clinics

    Facebook page management for clinics still matters for local discovery, events, and the people who never open Instagram — especially older patient demographics common in physio, chiro, and massage. We publish the same clinical calendar to Facebook when that is part of your stack, keep the page details aligned with your website and Google Business Profile, and avoid opening accounts you will not maintain.

    Print or display graphics twice a quarter cover waiting-room posters, handouts, or simple ads creative. Extra pieces are quoted separately.

    Google Business Profile management included

    Google Business Profile management is not an add-on on this plan. Weekly GBP posts, categories, photos, Q&A, review prompts, and response drafting sit beside Instagram and Facebook so Maps, search, and social tell the same story about hours, services, and how to book.

    If you only need Google Business Profile management and local SEO without Instagram or Facebook, start with Search Foundation or the Local Growth Retainer. If you also want Google Ads management, Full Growth adds paid search on top of this scope.

    Included each month

    • Google Business Profile management and weekly posts
    • Directory and citation cleanup, ongoing monitoring
    • Technical SEO, site health, schema, and tracking
    • AI search optimization: llms.txt, entity consistency, and AI answer checks
    • On-page optimization of service and location pages
    • One long-form article each month, written and published
    • Review generation prompts and response drafting
    • Monthly report and a call to walk through it
    • Instagram and Facebook management: two to three posts each week, written and designed
    • Scheduling and publishing across your platforms
    • Two print or display graphics each quarter

    Not included

    • Google Ads management (see Full Growth)
    • Website rebuild or platform migration (available separately)
    • Print or display pieces beyond two per quarter (quoted per piece)

    Published price: $750 onboarding + $2,350/mo. Onboarding week 1 · 3-month minimum, then month to month.

    The other monthly plans

    Search Foundation, Search and Social, and Full Growth share one onboarding fee. Moving up or down later does not trigger a second onboarding charge.

    Search Foundation

    $750 onboarding + $1,450/mo

    Google Business Profile management, citations, technical SEO, and one published article each month — fully done for you.

    Full Growth

    $750 onboarding + $3,050/mo

    Instagram, Facebook, Google Business Profile, and Google Ads management in one done-for-you engagement.

    Side-by-side scope is on the pricing page. Local search without the article and social layer is the Local Growth Retainer.

    Related reading

    Guides that answer how-to and compliance questions for this engagement.

    Social media and Google Business Profile questions

    See if Search and Social fits the practice

    $750 onboarding + $2,350/mo. All prices in CAD. HST applied at checkout where applicable.

    Book a fit call