AI search optimization

    AI search optimization for therapy and allied health clinics

    More patients now ask ChatGPT, Gemini, or Google's AI Overviews to recommend a therapist or physio near them. Those tools draw on the same signals as search engines, plus a few of their own. Generative engine optimization (GEO) and answer engine optimization (AEO) make sure your clinic is one they can describe correctly.

    Get a Free Review
    Clinic owner and consultant reviewing AI search answers on a laptop with Q&A note cards

    How AI answer engines choose which clinics to mention

    AI assistants do not rank ten blue links. They assemble an answer from sources they trust and entities they understand. A clinic gets mentioned when its name, location, services, and credentials are consistent across its website, Google Business Profile, directories, and association listings, and when its own pages answer the questions patients ask in plain language.

    Most clinic websites are thin on exactly those signals: no structured data, inconsistent addresses across directories, and services described in a single paragraph. That makes them easy for an AI tool to skip.

    Structured data

    Organization, MedicalBusiness or ProfessionalService, Person, Service, and FAQ schema that tells machines exactly who you are, where you practise, and what you offer.

    llms.txt and crawlable content

    A plain-language summary of your practice and key pages for AI crawlers, plus server-rendered pages that do not hide content behind scripts.

    Entity consistency

    The same name, address, phone, clinician names, and credentials across Google, Psychology Today, college registers, and association directories.

    Question-based content

    Pages and FAQs that answer what patients actually ask: does this clinic direct bill, do they treat this concern, can I book online, are they accepting new clients.

    Structured data notes and FAQ cards on a desk representing AI search optimization

    What is included

    AI search optimization is included in Search Foundation ($750 onboarding + $1,450/mo) and every bundle above it, because it uses the same foundations as local SEO. It is not sold as a separate add-on.

    • An audit of how ChatGPT, Gemini, Perplexity, and Google AI Overviews currently describe your clinic.
    • Schema markup across home, service, location, and clinician pages.
    • An llms.txt file maintained as your services change.
    • Citation and directory consistency work.
    • FAQ and question-led sections added to key service pages.
    • Re-checks of AI answers in monthly reporting.

    Go deeper: SEO for therapists, Search Foundation.

    What AI search optimization cannot do

    No one can guarantee that an AI assistant will recommend a specific clinic. These tools change often and personalize answers. What you can control is whether the information they find about you is complete, consistent, and easy to cite. Any agency promising guaranteed placement in ChatGPT is overselling.

    Results from real practice systems

    Before-and-after snapshots from the kind of work we do with clinic owners. Read the case studies.

    Before

    30% inquiry-to-booked rate

    After

    65% inquiry-to-booked rate

    Rebuilt intake workflow with same-day follow-up and automated reminders

    View case study

    Before

    Referrals only (unpredictable)

    After

    15+ qualified inquiries/month from Google

    Local SEO foundations + Google Business Profile optimization

    View case study

    Before

    Hired 3 therapists; 2 quit in 6 months

    After

    Hired 2; both stayed 18+ months

    Structured interview scorecard + onboarding checklist

    View case study

    Published pricing

    Prices in CAD. No custom quote needed to know what this costs. All prices in CAD. HST applied at checkout where applicable.

    Search Foundation

    $750 onboarding + $1,450/mo

    Google Business Profile management, citations, technical SEO, and one published article each month — fully done for you.

    Details

    Search and Social

    $750 onboarding + $2,350/mo

    Google Business Profile management plus Instagram and Facebook management: posts written, designed, scheduled, and published.

    Details

    Full Growth

    $750 onboarding + $3,050/mo

    Instagram, Facebook, Google Business Profile, and Google Ads management in one done-for-you engagement.

    Details

    Full menu on the pricing page.

    Frequently asked questions

    Common questions about GEO, AEO, and AI search for clinics.

    Phone and laptop showing soft search-answer shapes in a calm clinic office

    Find out what AI tools say about your clinic

    Book a strategy call and we will show you how ChatGPT, Gemini, and Google AI Overviews describe your practice today.

    Prefer a diagnosis first? Request a free website review.

    Related reading