Marketing agency for therapists
Therapist marketing agency for Canadian private practices
Google Ads, local SEO, a website that converts, and an intake process that books the consult. Built for psychotherapists, counsellors, social workers, and psychologists in Ontario and across Canada, by a team that has run a group therapy practice.
What a therapist marketing agency should actually do
Most therapy practices do not have a traffic problem first. They have a clarity problem (who the practice is for), a visibility problem (the Google Business Profile and website are not built around the searches clients make), and a conversion problem (inquiries arrive and are not booked within the day).
A therapist marketing agency should work all three levers in order. Paid search buys demand quickly. Local SEO and content build demand you own. The website and intake process decide whether either one turns into a booked consult. An agency that only runs one lever leaves the other two leaking.
Google Ads for therapists
Search campaigns built on how clients actually search (anxiety therapist near me, couples counselling Toronto, EMDR Ottawa), with negative keyword lists that filter out job seekers and students, and conversion tracking that works with Jane or Owl. Management is $895 setup + $695/mo or 15% of ad spend, whichever is greater.
Local SEO and Google Business Profile
The map pack decides most local therapy searches. We manage categories, services, weekly posts, review prompts, and citations, then build the service and location pages that rank below the pack. Search Foundation is $750 onboarding + $1,450/mo.
Websites built to book consults
Clinician pages with their own booking path, concern and modality pages, fees and insurance clarity, and one-tap booking on mobile. Custom Website is $3,495 build, then $149/mo.
Intake that answers the same day
Speed-to-lead, templated replies, triage, and reminders. We have seen an Ontario group practice move from a 30% to a 65% inquiry-to-booked rate by fixing intake before buying more traffic.
Go deeper: Google Ads for therapy practices, SEO for therapists, website design for therapists, converting therapy inquiries into clients.
Built for Canadian regulation, not adapted from US templates
Many therapist marketing agencies are built for US clinicians: LPC and LMFT credentials, insurance panels, HIPAA language, and state licensure. Canadian practices run on different rules. Psychotherapists in Ontario answer to the CRPO, social workers to the OCSWSSW, and psychologists to the College of Psychologists and Behaviour Analysts of Ontario. Each treats your website, ads, and Google Business Profile as advertising.
That shapes what we write and run: no testimonials where your college prohibits them, no guaranteed outcomes, accurate titles and credentials, and privacy-safe tracking that never sends what a client types into a form to an analytics tool. Pricing is in CAD with HST handled properly.
- Copy written around college advertising standards, reviewed by you before it goes live.
- Google Ads set up inside Google's healthcare and mental health ad policies.
- Review strategy that respects testimonial restrictions for regulated clinicians.
- Inquiry tracking that measures calls and forms without capturing clinical details.
Go deeper: advertising rules for therapists in Ontario, Google Ads healthcare policy for therapists.
Who this is for
Solo practitioners building a caseload
You need a website and Google presence that bring in the clients you work best with, without spending your evenings learning SEO.
Group practices filling associate caseloads
You have clinicians with open hours. Ads and search need to route the right client to the right associate, by concern and availability.
Virtual practices serving a province
Online therapy across Ontario or another province needs province-level targeting, not a single-city map pack strategy.
Practices burned by a generalist agency
You paid for traffic that never booked, or for copy that your college would not allow. You want an agency that already knows the profession.
How we compare to other types of agency
There are three common alternatives to a therapy-specialist agency. Each can be the right fit. Here is where they tend to differ.
| Allied Edge | Generalist, ads-only, or US-focused agency | |
|---|---|---|
| Channels | Ads, local SEO, website, content, and intake as one system | Often one channel (ads or websites), with the rest left to you |
| Regulation | Built around CRPO, OCSWSSW, and other Canadian colleges | US licensing and HIPAA framing, or no healthcare framing at all |
| Intake | Inquiry-to-booked rate is a reported metric | Reporting usually stops at clicks, leads, or traffic |
| Pricing | Published CAD prices, no quote required | Custom quotes, often in USD |
| Operator experience | Founded by someone who scaled a group therapy practice | Marketing background, usually outside clinical practice |
Results from real practice systems
Before-and-after snapshots from the kind of work we do with clinic owners. Read the case studies.
Before
30% inquiry-to-booked rate
After
65% inquiry-to-booked rate
Rebuilt intake workflow with same-day follow-up and automated reminders
View case studyBefore
Referrals only (unpredictable)
After
15+ qualified inquiries/month from Google
Local SEO foundations + Google Business Profile optimization
View case studyBefore
Hired 3 therapists; 2 quit in 6 months
After
Hired 2; both stayed 18+ months
Structured interview scorecard + onboarding checklist
View case studyPublished pricing
Prices in CAD. No custom quote needed to know what this costs. All prices in CAD. HST applied at checkout where applicable.
Search Foundation
$750 onboarding + $1,450/mo
Google Business Profile management, citations, technical SEO, and one published article each month — fully done for you.
DetailsGoogle Ads Setup & Management
$895 setup + $695/mo or 15% of ad spend, whichever is greater
Launch and manage high-intent search ads for your practice.
DetailsCustom Website
$3,495 build, then $149/mo
A custom-coded practice website. After the build is paid in full, we host it and include 1 hour of updates each month.
DetailsFull Growth
$750 onboarding + $3,050/mo
Instagram, Facebook, Google Business Profile, and Google Ads management in one done-for-you engagement.
DetailsFull menu on the pricing page.
Frequently asked questions
Common questions from therapists comparing marketing agencies.
Find out which lever your practice needs first
A 30-minute strategy call. We look at your search visibility, website, and intake, then tell you honestly where the next client is coming from.
Prefer a diagnosis first? Request a free website review.