SEO for therapists

    SEO for therapists who want clients from Google, not directories

    Directory listings rent you visibility next to every other clinician on the page. SEO builds visibility you own: a Google Business Profile that reaches the map pack, service pages that rank for the concerns you treat, and a site that AI search tools describe accurately.

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    Therapist holding a phone with a neighbourhood map pin outside a clinic

    The three layers of therapist SEO

    1. Google Business Profile and the map pack

    For in-person therapy, the map pack decides most local searches. Categories, services, photos, posts, and reviews where your college allows them, kept consistent with your website.

    2. Service and location pages

    One page per concern or modality you want more of, such as anxiety, couples counselling, trauma, EMDR, or teen therapy, plus location pages for each office or virtual service area.

    3. Technical health and structured data

    Fast mobile pages, clean indexing, schema markup, and accessibility. The foundation that lets the first two layers rank.

    Plus: AI search visibility

    ChatGPT, Gemini, Perplexity, and Google AI Overviews increasingly answer find me a therapist questions. Clear entity data and question-based content help them describe your practice correctly.

    Go deeper: therapy practice website SEO, local SEO in Ontario, AI search optimization.

    Printed service-page sitemap cards on a clean desk for a therapy practice

    What is included

    Inquiry tracking is privacy-safe. We measure that a form was submitted or a call was made, never what a client wrote.

    • Google Business Profile management: posts, Q&A, photos, services, and review response drafts.
    • Citation and directory cleanup, including Psychology Today and association listings.
    • On-page optimization of service and location pages.
    • Technical SEO, schema, and site health monitoring.
    • Optional long-form content written and published for you, from $495/mo (2 pieces) · $995/mo (4 pieces).
    • Monthly reporting tied to inquiries, not only rankings.

    How long therapist SEO takes

    Business Profile improvements often show up in map visibility within 30 to 90 days. Service pages typically take three to six months to rank in competitive cities, faster in smaller Ontario markets. If you need clients sooner, pair SEO with Google Ads for the first few months.

    Go deeper: Google Ads management, ads-only vs full growth system.

    SEO vs directories vs ads for therapists

    Each channel has a place. SEO is the only one that keeps working after you stop paying monthly.

     Allied EdgeDirectories and ads only
    OwnershipRankings and content you ownVisibility ends when payment stops
    SpeedThree to six months to matureImmediate
    Cost per inquiry over timeFalls as rankings buildStays flat or rises with competition
    FitConcern-specific pages attract the clients you work best withCompeting on the same page as every other clinician

    Results from real practice systems

    Before-and-after snapshots from the kind of work we do with clinic owners. Read the case studies.

    Before

    30% inquiry-to-booked rate

    After

    65% inquiry-to-booked rate

    Rebuilt intake workflow with same-day follow-up and automated reminders

    View case study

    Before

    Referrals only (unpredictable)

    After

    15+ qualified inquiries/month from Google

    Local SEO foundations + Google Business Profile optimization

    View case study

    Before

    Hired 3 therapists; 2 quit in 6 months

    After

    Hired 2; both stayed 18+ months

    Structured interview scorecard + onboarding checklist

    View case study

    Published pricing

    Prices in CAD. No custom quote needed to know what this costs. All prices in CAD. HST applied at checkout where applicable.

    Local Growth Retainer

    $750 onboarding + $650/mo

    Google Business Profile, local SEO, citations, and technical site health.

    Details

    Search Foundation

    $750 onboarding + $1,450/mo

    Google Business Profile management, citations, technical SEO, and one published article each month — fully done for you.

    Details

    Content Package

    $495/mo (2 pieces) · $995/mo (4 pieces)

    Long-form blog and service page content, researched, written, and published for you. Written inside CRPO and OCSWSSW advertising standards.

    Details

    Full menu on the pricing page.

    Frequently asked questions

    Common questions about SEO for therapy practices.

    Therapist and consultant reviewing a clean local search analytics chart

    See what is holding your practice back in search

    A 30-minute strategy call. We review your map pack position, service pages, and technical health and show you the first fixes.

    Prefer a diagnosis first? Request a free website review.

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