Chiropractor marketing

    Chiropractor marketing for new patients and rebookings

    Chiropractic growth comes from two places: new patients who find you on Google Maps, and existing patients who come back. We build both, without the miracle-cure claims and promotional offers that get chiropractors into trouble with their college.

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    Chiropractor explaining a spine model to a seated patient in a calm treatment room

    What is different about chiropractic marketing

    Chiropractic is one of the most competitive allied health categories in local search, and one of the most scrutinized. Promotional pricing, outcome claims, and testimonial-heavy marketing that works for other local businesses can conflict with College of Chiropractors of Ontario advertising standards.

    The clinics that grow steadily win on credibility: a strong Business Profile with steady reviews from satisfied patients where permitted, clear new-patient process and fees, condition pages that describe scope rather than promise results, and a rebooking system that keeps care plans on track.

    New-patient flow from Maps

    Category, service, and photo work on the Business Profile, plus a website that explains the first visit, fees, and coverage clearly.

    Condition pages without claims

    Low back pain, neck pain, headaches, sports injuries, and prenatal care pages that describe assessment and care, not guaranteed outcomes.

    Ads on intent, not discounts

    Search campaigns for people looking for a chiropractor near them, with no free-adjustment gimmicks. Management is $895 setup + $695/mo or 15% of ad spend, whichever is greater.

    Reactivation and rebooking

    Email and SMS workflows that bring lapsed patients back and reduce missed visits within an active care plan.

    Go deeper: the chiropractic marketing guide, chiropractic website design, reducing no-shows.

    New-patient clipboard and fee sheet on a chiropractic treatment table

    What is included

    • Google Business Profile management, review prompts, and citation cleanup.
    • New-patient, fees, and direct billing pages that answer questions before the call.
    • Condition and service pages written within College of Chiropractors of Ontario advertising standards and approved by you.
    • Google Ads with conversion tracking through to booking.
    • Social content that shows your team and clinic rather than stock imagery.
    • Monthly reporting on new patients and reactivations.

    Compliant chiropractic marketing vs promotion-led marketing

    Promotion-led chiropractic marketing can drive quick volume, but it often attracts one-visit bargain hunters and creates regulatory risk.

     Allied EdgePromotion-led agency
    Main hookCredibility, access, and clear first-visit processFree or discounted first adjustments
    ClaimsScope and process, within college standardsOutcome promises and before-and-after stories
    RetentionRebooking and reactivation built inNew-lead volume only
    PricingPublished CAD pricesQuote after a sales call

    Results from real practice systems

    Before-and-after snapshots from the kind of work we do with clinic owners. Read the case studies.

    Before

    30% inquiry-to-booked rate

    After

    65% inquiry-to-booked rate

    Rebuilt intake workflow with same-day follow-up and automated reminders

    View case study

    Before

    Referrals only (unpredictable)

    After

    15+ qualified inquiries/month from Google

    Local SEO foundations + Google Business Profile optimization

    View case study

    Before

    Hired 3 therapists; 2 quit in 6 months

    After

    Hired 2; both stayed 18+ months

    Structured interview scorecard + onboarding checklist

    View case study

    Published pricing

    Prices in CAD. No custom quote needed to know what this costs. All prices in CAD. HST applied at checkout where applicable.

    Local Growth Retainer

    $750 onboarding + $650/mo

    Google Business Profile, local SEO, citations, and technical site health.

    Details

    Google Ads Setup & Management

    $895 setup + $695/mo or 15% of ad spend, whichever is greater

    Launch and manage high-intent search ads for your practice.

    Details

    Search and Social

    $750 onboarding + $2,350/mo

    Google Business Profile management plus Instagram and Facebook management: posts written, designed, scheduled, and published.

    Details

    Custom Website

    $3,495 build, then $149/mo

    A custom-coded practice website. After the build is paid in full, we host it and include 1 hour of updates each month.

    Details

    Full menu on the pricing page.

    Frequently asked questions

    Common questions from chiropractic clinic owners.

    Grow new patients without the promotional treadmill

    A 30-minute strategy call on your map pack position, new-patient flow, and rebooking rate.

    Prefer a diagnosis first? Request a free website review.

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