Marketing for psychologists
Marketing for psychologists and psychology practices
Psychology practices sell two very different things: therapy, and assessments such as psychoeducational, ADHD, and autism evaluations. Each has its own searchers, price point, and referral sources. We market both, so your clinicians' calendars and your assessment waitlist stay balanced.
Two demand streams, two strategies
Assessment searches
Parents and adults search for psychoeducational assessment, ADHD assessment for adults, or autism assessment with a city name. These are high-value, high-intent searches that warrant dedicated pages and ad groups.
Therapy searches
Therapy clients search by concern: anxiety, depression, trauma, couples. Clinician-fit pages and fast intake matter more than the title psychologist.
Referral sources
Schools, family physicians, and pediatricians refer assessments. A referrer page with wait times and the referral process makes you easy to send to.
Supervised associates
Practices with supervised practice members or psychotherapists need pages that describe credentials accurately under college rules.
What we run for psychology practices
- Assessment service pages with process, timeline, and fee clarity.
- Google Ads split by assessment and therapy so budgets follow capacity. Management is $895 setup + $695/mo or 15% of ad spend, whichever is greater.
- Google Business Profile management and local SEO for each office.
- Clinician pages with accurate titles and credentials under College of Psychologists and Behaviour Analysts of Ontario standards.
- Intake routing so assessment inquiries and therapy inquiries reach the right person the same day.
- Monthly reporting on booked assessments and therapy intakes.
Go deeper: the psychologist marketing guide, psychology website design, intake system build.
Psychology-specific marketing vs generic therapy marketing
Generic therapist marketing treats every practice the same. Psychology practices with an assessment line need a different structure.
| Allied Edge | Generic therapy marketing | |
|---|---|---|
| Services | Assessments and therapy marketed separately | One therapy services page |
| Budget control | Ad spend shifts with assessment waitlist and clinician capacity | Fixed monthly campaign |
| Referrers | School and physician referral pathway pages | Direct-to-client only |
| Credentials | Titles written within CPBAO rules | Generic therapist language |
Results from real practice systems
Before-and-after snapshots from the kind of work we do with clinic owners. Read the case studies.
Before
30% inquiry-to-booked rate
After
65% inquiry-to-booked rate
Rebuilt intake workflow with same-day follow-up and automated reminders
View case studyBefore
Referrals only (unpredictable)
After
15+ qualified inquiries/month from Google
Local SEO foundations + Google Business Profile optimization
View case studyBefore
Hired 3 therapists; 2 quit in 6 months
After
Hired 2; both stayed 18+ months
Structured interview scorecard + onboarding checklist
View case studyPublished pricing
Prices in CAD. No custom quote needed to know what this costs. All prices in CAD. HST applied at checkout where applicable.
Search Foundation
$750 onboarding + $1,450/mo
Google Business Profile management, citations, technical SEO, and one published article each month — fully done for you.
DetailsGoogle Ads Setup & Management
$895 setup + $695/mo or 15% of ad spend, whichever is greater
Launch and manage high-intent search ads for your practice.
DetailsCustom Website
$3,495 build, then $149/mo
A custom-coded practice website. After the build is paid in full, we host it and include 1 hour of updates each month.
DetailsIntake System Build
$750 one-time
The system between someone inquiring and someone booking a first session. Most practices lose more clients here than anywhere else.
DetailsFull menu on the pricing page.
Frequently asked questions
Common questions from psychologists and psychology practice owners.
Balance your assessment waitlist and therapy caseloads
A 30-minute strategy call on where your practice has capacity and how to point demand at it.
Prefer a diagnosis first? Request a free website review.