Marketing for social workers

    Marketing for registered social workers in private practice

    Many clients choose an RSW because their extended health plan covers social work. That makes coverage clarity one of the strongest marketing levers an RSW has. We build your website, Google presence, and intake around it, written within OCSWSSW standards.

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    Therapist welcoming a client into a calm practice office

    What RSW marketing should lead with

    Coverage clarity

    Explain that many extended health plans cover RSW services, how receipts work, and what clients should check with their insurer.

    Accurate title and scope

    Registered social worker, MSW, and any psychotherapy services described accurately under OCSWSSW standards.

    Concern-specific pages

    Anxiety, family conflict, grief, trauma, and life transitions pages help clients recognize that you are the right fit.

    EAP and referral pathways

    EAP networks and community referral sources can be a significant share of RSW caseloads. Make referral easy.

    Go deeper: the social worker marketing guide, private pay vs insurance.

    What is included

    • Google Business Profile setup or management and citation cleanup.
    • A website with coverage, fees, and booking clear on every page.
    • Concern and service pages written within OCSWSSW advertising standards, approved by you.
    • Privacy-safe inquiry tracking.
    • Optional Google Ads when you need to fill a caseload quickly.

    Results from real practice systems

    Before-and-after snapshots from the kind of work we do with clinic owners. Read the case studies.

    Before

    30% inquiry-to-booked rate

    After

    65% inquiry-to-booked rate

    Rebuilt intake workflow with same-day follow-up and automated reminders

    View case study

    Before

    Referrals only (unpredictable)

    After

    15+ qualified inquiries/month from Google

    Local SEO foundations + Google Business Profile optimization

    View case study

    Before

    Hired 3 therapists; 2 quit in 6 months

    After

    Hired 2; both stayed 18+ months

    Structured interview scorecard + onboarding checklist

    View case study

    Published pricing

    Prices in CAD. No custom quote needed to know what this costs. All prices in CAD. HST applied at checkout where applicable.

    Search Foundation

    $750 onboarding + $1,450/mo

    Google Business Profile management, citations, technical SEO, and one published article each month — fully done for you.

    Details

    Custom Website

    $3,495 build, then $149/mo

    A custom-coded practice website. After the build is paid in full, we host it and include 1 hour of updates each month.

    Details

    Google Ads Setup & Management

    $895 setup + $695/mo or 15% of ad spend, whichever is greater

    Launch and manage high-intent search ads for your practice.

    Details

    Full menu on the pricing page.

    Frequently asked questions

    Common questions from registered social workers in private practice.

    Turn coverage questions into booked first sessions

    A 30-minute strategy call on your Google presence, website, and intake.

    Prefer a diagnosis first? Request a free website review.

    Related reading