For therapists and psychotherapists
Website design for therapists
Your real competitor is not another clinic site. It is a Psychology Today profile that loads fast, shows a face, a fee, an issue list, and a contact button. If your site is slower or vaguer than that directory, the directory wins and you keep paying for it.
Custom from $2,495 one-time. Managed from $495 setup + $249/mo · or $495 setup + $2,690/year prepaid. All prices in CAD. HST applied at checkout where applicable.
Why therapist websites fail to convert
Most therapy sites lose bookings for structural reasons, not because the palette is wrong. These are the failure modes we see when a practice owner runs a real clinic and still depends on a directory to fill the calendar.
Psychology Today wins when it is faster and clearer than your own site. A directory profile shows a face, a fee, an issue list, and a contact button in one screen. Your site has to match that clarity on pages you own, or you keep renting attention from a directory forever.
Fees are hidden or absent
Prospective clients compare you to a Psychology Today profile that states a fee in seconds. If your site forces them to inquire just to learn the rate, many leave without writing. A real fees page with session rates, and a cancellation policy stated plainly, is not optional for private practice in Ontario.
Format and geography are vague
Virtual, in person, or both? Which parts of Ontario? Directory profiles answer this in one line. Clinic sites often bury it three scrolls down an About page. State format and geography on the home page and again on every clinician page so a Vaughan client and a virtual-only client both know whether you are a fit before they inquire.
Bios read like CVs
Degrees and modalities matter for regulation and for some buyers, but most clients book the experience of working with you. A bio that only lists credentials loses to a short paragraph that answers what it is like to sit with this clinician, who they work best with, and whether they are accepting new clients right now.
One generic Services page
Anxiety, trauma, couples, ADHD, grief, and teens are different searches and different buyer questions. A single Services dump gives search engines nothing specific to rank and gives clients nothing specific to trust. Per-issue pages also make it easier to send the right booking link to the right clinician.
Contact form only
No phone number, no booking link, form buried under three clicks. Directory profiles win because the contact button is obvious. Your site needs three ways to reach the practice, including a booking path that appears on service and clinician pages, not only in the nav.
What belongs on a therapist website
This is the sitemap that works for private practice therapy in Ontario. Buyers screenshot this section for a reason. Build toward this map even if you launch with fewer pages and expand later.
Solo practices can start thinner: home, two or three issue pages, fees, contact, and a strong About that doubles as the clinician page. Group practices need the full clinician map early. Accepting / not accepting status belongs on each clinician URL so inquiries do not land on someone who is closed.
/
Home
Who you help in plain language, format (virtual / in person), geography, fees teaser, and a primary booking or inquire CTA above the fold on mobile.
/anxiety/, /trauma/, /couples/, /adhd/, /grief/, /teens/ (examples)
Per-issue service pages
One URL per issue you actually treat. Clear who it is for, what working together looks like, and a booking link on the page itself. Do not invent niches you do not offer.
/team/[clinician]/
One page per clinician
Own URL, photo, bio written for clients rather than as a CV, accepting / not accepting status, and their own booking link. Group practices live or die on this map.
/fees/
Fees
Session rates, sliding scale if you offer it, and cancellation policy. Match what a careful Psychology Today profile would show, then go clearer.
/insurance/
Insurance and coverage
What receipts look like, what coverage usually means in Ontario private practice, and what you do and do not direct bill. Reduce the email back-and-forth before the first session.
/contact/
Contact
Phone, email or form, and booking. Three paths. State a response-time expectation so clients know when they will hear back.
For how pages like this convert once traffic arrives, see therapist websites that convert. For the commercial hub covering all allied health disciplines, see website creation.
CRPO and what you can and cannot say
Registered Psychotherapists in Ontario are regulated by the College of Registered Psychotherapists of Ontario (CRPO). Website copy is advertising. It has to stay inside that framework, including bios, issue pages, and metadata that search engines show in results.
The practical effect on design is that you cannot lean on client testimonials the way a retail clinic might. Trust has to come from clarity: accurate titles, honest scope, visible fees, and clinician pages that explain the work without promising outcomes you cannot verify.
- Client testimonials are not available as a trust tactic for RPs the way they are in many other industries.
- Protected titles such as Registered Psychotherapist, RP, and RP (Qualifying) must be used accurately in bios and metadata.
- Qualifying registrants must disclose supervision.
- Claims about outcomes must be truthful and verifiable. Guaranteed results and vague cure language do not belong on a therapy site.
We structure therapist websites so titles, disclosures, and claims are handled carefully in the page architecture. That is descriptive design practice, not legal advice. The College of Registered Psychotherapists of Ontario is the authority on its own standards. Allied Edge is not providing legal or regulatory advice. Confirm anything material against the current CRPO advertising and professional practice standards before you publish.
Booking and intake integration
Most Ontario therapy practices we work with run Jane, Owl Practice, or SimplePractice. The integration job is not adding a Book Now link somewhere in the nav. It is putting the booking path on every issue page and every clinician page so the next step is visible when intent is highest.
Intake forms should feed the system you already use. Confirmations and follow-ups should not depend on someone remembering to check a generic inbox. If a client books from an anxiety page, the confirmation and any pre-session paperwork should still land in the same practice workflow you trust for in-person intake.
The conversion lever after the click is response time. The gap between inquiry and first reply is the single biggest determinant of whether they book. If your website sends clean inquiries into a slow reply process, the site looks like it failed when the intake system did. Pair the build with a working reply workflow. Start with the free Intake Conversion Playbook.
Pricing
Two options. Same custom-coded build quality. Up to 10 pages included. Extra pages are $250 each. All prices in CAD. HST applied at checkout where applicable.
Custom Website
$2,495
One-time. You own the code at handoff.
Managed Website
From $3,185 yr 1
$495 setup + $2,690/year or $249/mo. 12-month initial term.
Typical Launch
3–4 weeks
Setup + annual care
12-month initial term · then month-to-month
Year one: $3,185 total · hosting and maintenance included
Prefer smaller payments? Monthly billing is $249/mo with the same 12-month minimum.
Our Process
Discovery & Strategy
We learn about your practice, ideal clients, and goals. You complete a detailed intake questionnaire and we hold a kickoff call.
Content & Wireframes
We develop the site structure, write conversion-focused copy (or work with your copy), and create wireframe layouts for approval.
Design & Build
We design and develop your site, integrating your branding, booking system, and intake forms.
Review & Launch
You review the site, we make revisions, and then we launch with full SEO setup and analytics.
Frequently asked questions
Therapist-specific questions about website design, CRPO constraints, and booking stack.
Build a therapist website that can beat a directory profile
Order a Custom Website, apply for Managed Website, or get a free review of the site you have now.
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