Massage therapist marketing

    Marketing for RMTs and massage therapy clinics

    Most RMT bookings start with a search for registered massage therapy near me, and end with a quick check that the clinic takes the patient's benefits and has a slot this week. We make your clinic the easiest one to say yes to, then keep those clients rebooking.

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    Calm massage therapy treatment room with a prepared table

    How RMT clients choose a clinic

    Registered and covered

    Clients with extended health benefits need a registered massage therapist for coverage. Say RMT clearly, list direct billing, and explain receipts.

    Available this week

    Online booking with real availability converts better than a contact form. Every page should be one tap from the schedule.

    Close and easy to reach

    Map pack visibility decides most RMT searches. Parking, transit, and accessibility details help clients pick you.

    Specific enough to trust

    Prenatal, sports, therapeutic, and lymphatic drainage pages help the right client recognize the right therapist.

    What we run for massage therapy clinics

    • Google Business Profile management with services, booking link, photos, and review prompts.
    • Service pages for each treatment type and a therapist page for each RMT.
    • Benefit coverage, direct billing, and receipts pages.
    • Rebooking and lapsed-client email and SMS workflows to keep schedules full.
    • Social content featuring your therapists and clinic space.
    • Copy written within College of Massage Therapists of Ontario advertising standards, approved by you.

    Go deeper: the massage therapist marketing guide, RMT website design, email marketing for practitioners.

    Retention-first RMT marketing vs lead-only marketing

    Massage therapy revenue depends on rebookings. An agency that only counts new leads misses where most of the growth is.

     Allied EdgeLead-only agency
    Main metricNew clients plus rebooking rateNew leads
    BookingOne-tap online booking on every pageContact forms and phone calls
    CoverageBenefit and direct billing answers up frontNot addressed
    PricingPublished CAD pricesCustom quotes

    Results from real practice systems

    Before-and-after snapshots from the kind of work we do with clinic owners. Read the case studies.

    Before

    30% inquiry-to-booked rate

    After

    65% inquiry-to-booked rate

    Rebuilt intake workflow with same-day follow-up and automated reminders

    View case study

    Before

    Referrals only (unpredictable)

    After

    15+ qualified inquiries/month from Google

    Local SEO foundations + Google Business Profile optimization

    View case study

    Before

    Hired 3 therapists; 2 quit in 6 months

    After

    Hired 2; both stayed 18+ months

    Structured interview scorecard + onboarding checklist

    View case study

    Published pricing

    Prices in CAD. No custom quote needed to know what this costs. All prices in CAD. HST applied at checkout where applicable.

    Local Growth Retainer

    $750 onboarding + $650/mo

    Google Business Profile, local SEO, citations, and technical site health.

    Details

    Search and Social

    $750 onboarding + $2,350/mo

    Google Business Profile management plus Instagram and Facebook management: posts written, designed, scheduled, and published.

    Details

    Custom Website

    $3,495 build, then $149/mo

    A custom-coded practice website. After the build is paid in full, we host it and include 1 hour of updates each month.

    Details

    Full menu on the pricing page.

    Frequently asked questions

    Common questions from massage therapists and RMT clinic owners.

    Keep every RMT schedule full

    A 30-minute strategy call on your Maps visibility, booking flow, and rebooking rate.

    Prefer a diagnosis first? Request a free website review.

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