Physiotherapy clinic marketing
Marketing for physiotherapy clinics that fills the schedule
Physio patients choose on three things: can I get in this week, do you direct bill my plan, and are you close. We build the map pack presence, website, and ads around those answers so new patient bookings come from Google, not only from physician referrals.
Where physio clinics lose new patients
Funding answers buried
Direct billing, extended health coverage, WSIB, and MVA claims are the first questions. Clinics that answer them on the home page and the Business Profile convert better than clinics with nicer photos.
One services page for everything
Low back pain, post-op knee rehab, pelvic health, concussion, vestibular, and sports injury are separate searches. One condition page per program you actually run is how a clinic ranks below the map pack.
Ads on the cheapest services
Generic physiotherapy near me clicks are expensive and convert to single visits. Campaigns perform better on programs with longer courses of care, such as pelvic health, vestibular, and post-surgical rehab.
No link between Maps and booking
When the Business Profile booking link, the website, and Jane disagree, the front desk spends its day on duplicate inquiries and unconfirmed appointments.
What we run for physiotherapy clinics
- Google Business Profile management for each location: primary and secondary categories, services, booking link, weekly posts, and review prompts.
- Condition and program pages for the services you want more of, written within College of Physiotherapists of Ontario advertising standards.
- Direct billing, insurer, WSIB, and MVA pages that answer funding questions before the phone call.
- Google Ads on high-value programs with conversion tracking through Jane. Management is $895 setup + $695/mo or 15% of ad spend, whichever is greater.
- Physician and referral-source pages so family doctors and surgeons know what you take on.
- Monthly reporting on new patient bookings by service and location.
Go deeper: the physiotherapy marketing guide, physiotherapy website design, physician referral programs.
Ontario regulation, built in
The College of Physiotherapists of Ontario treats your website, ads, and Business Profile as advertising. That means no guaranteed outcomes, no unsupported superlatives, and careful handling of patient stories. We build trust through funding clarity, clinician credentials, and specific program pages instead. You approve all clinical copy, and we are not legal or regulatory advisors.
Physio-specific marketing vs a one-size healthcare template
Many agencies use the same page template for doctors, dentists, and physio clinics. Here is what changes when the work starts from how physio patients choose.
| Allied Edge | Template healthcare agency | |
|---|---|---|
| Home page priority | Direct billing, WSIB, MVA, and booking this week | Generic hero image and a contact form |
| Ad targeting | High-value programs and longer courses of care | Broad physiotherapy keywords |
| Tracking | Booked first visits in Jane, by service | Form fills and calls |
| Locations | One Business Profile and page per clinic site | One page listing every address |
Results from real practice systems
Before-and-after snapshots from the kind of work we do with clinic owners. Read the case studies.
Before
30% inquiry-to-booked rate
After
65% inquiry-to-booked rate
Rebuilt intake workflow with same-day follow-up and automated reminders
View case studyBefore
Referrals only (unpredictable)
After
15+ qualified inquiries/month from Google
Local SEO foundations + Google Business Profile optimization
View case studyBefore
Hired 3 therapists; 2 quit in 6 months
After
Hired 2; both stayed 18+ months
Structured interview scorecard + onboarding checklist
View case studyPublished pricing
Prices in CAD. No custom quote needed to know what this costs. All prices in CAD. HST applied at checkout where applicable.
Local Growth Retainer
$750 onboarding + $650/mo
Google Business Profile, local SEO, citations, and technical site health.
DetailsGoogle Ads Setup & Management
$895 setup + $695/mo or 15% of ad spend, whichever is greater
Launch and manage high-intent search ads for your practice.
DetailsSearch Foundation
$750 onboarding + $1,450/mo
Google Business Profile management, citations, technical SEO, and one published article each month — fully done for you.
DetailsCustom Website
$3,495 build, then $149/mo
A custom-coded practice website. After the build is paid in full, we host it and include 1 hour of updates each month.
DetailsFull menu on the pricing page.
Frequently asked questions
Common questions from physiotherapy clinic owners.
Find the programs your clinic should be advertising
A 30-minute strategy call covering your map pack position, funding clarity, and which services have the most room to grow.
Prefer a diagnosis first? Request a free website review.